This little primer has been an absolute godsend! Honestly, I don’t even know why I went without using primer until now! The Urban Decay Eyeshadow Primer goes on like a thick cream and dries up almost instantly to create an even base, ready for your eyeshadow application.


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Product Details: Urban Decay Original Eyeshadow Primer


WHY Do I like IT?

This little gem has changed the way I look at eyeshadow and it just brings out the natural pigment of each shade to make it look much more vibrant and it stay’s in place all day! I’ve used this in the warmest of conditions and it still stays perfectly in place with no creases insight or colour fade. My skin is oily so I’d expect this to not work as well in the heat, but I was pleasantly surprised at how well this performed and kept my eyeshadow in perfect condition.

Before using primer, I used to remember working for ages getting my shadow just right, for it to the then crease and loose its appearance over a couple of hours or even less! However, with the use of this it’s made my shadow stay in place all day and still look perfect at the end of the day. It’s definitely something every makeup enthusiast needs in there make-up drawer! Finding the perfect balance when it comes to having oily skin can be somewhat of an ongoing task but this gives a really matte finish on my skin and doesn’t look shiny or feel greasy when applied.



I have no faults with this but non-make-up wise it can stain your carpets, so be warned! I accidentally got some on my carpet and it was really hard to remove, almost so that I couldn’t get it completely removed. Speaking of stubborn stains, I’d also recommend getting a specific eye makeup remover specially designed for removing eye makeup as this really sets your eye makeup, making it more difficult to remove with your regular cleanser.



This is the original formula and applies smoothly to the skin in a nude, invisible shade that just blends effortlessly with the skin! I do however love the Eden formula as this contains tiny shimmer particles that also work as highlighters/shadows. Again Eden, Sin and Greed create matte finish but do have the shimmer finish, which I personally love, whereas the original formula comes without. I normally apply this straight from the tube using my fingertips to gently apply the product and create an even base for my eyeshadow, but you could use a small eyeshadow brush if you prefer.



Product Shelf Life: 12 Months

Have you used this? What’re your thoughts?

xo, Jenny


  1. Kate says:

    I love this primer too – I’m never without a tube now!

    Kate xo // http://www.beautybabbles.com

  2. You need to get it, perfect for the money and works extremely well xx

  3. lauragale94 says:

    I’ve heard people raving about this and I just can’t wait to give it a go! I have just purchased Urban Decay’s ‘All Nighter’ setting spray, which I am loving, so I can imagine this is also fab. Loving your blog!

    Laura xx
    Lala London | Beauty & Lifestyle

    • Ohh I noticed this on Beauty Bay and really wanted to try it!! Let me know how you get on with the All Nighter spray.. Thanks for the lovely comment and I’ll be checking your blog out soon! 🙂 xx

  4. I adore this product and it is definitely a staple in my collection! I’ve not found an eyeshadow primer I like more!

    prettymadthings.blogspot.co.uk // x

  5. Aw that’s not good! I find the packaging okay but maybe your right! I once had an accident with it and spilled product on my carpet and it stained 🙁 mentioned this in the post, but it can be a trouble to get out xx

  6. It really is!! Loved everything I’ve bought from them so far <3

  7. TheStyleRawr says:

    I’ve used it for about 8 years! The dispenser has changed and the formula has improved but I’ve tried used better! 🙂

    Tara x

    • Wow 8 years!! That’s commitment ha,ha! I’m loyal to good products too, and don’t really switch much if I like the results but since doing blogging you always feel the need to try new brands/products so it’s always great in that way but this is one I’ll definitely be sticking with. The dispenser is great for me but like I mentioned in the post I spilled product on my carpet and it was a stubborn stain to remove so definitely one to watch 😉 x

  8. Haven’t tried this primer in so long but I do remember how good it was! Thank you for the carpet thing, if I do re-buy this I’ll have to remember that!


    • Its amazing!! I’ll be trying different ones out but this has no faults and works so good! and that’s okay ha,ha just thought I’d mention it as most products come out easy but this was a stubborn stain that wouldn’t budge for ages lol x

  9. Georgiana Teglas says:

    This sounds great, I really want to try it. Until now I`ve tried 2 eyeshadow primers: loved the one from Benefit, hated the Smashbox one. This is such a cult beauty product though, I`m sure I`d love it.


  10. I really need to try this! I’ve never used an eye primer

    Jenna // Beauty And The Style

  11. Rachel says:

    I absolutely love this stuff. Using up another primer right now but I will be heading straight back to this when it’s used up.

    Rachel | http://www.currentlyrachel.com

    • I’ll need to try other primers but just love this so much and always feel loyal to brands I love that I don’t tend to switch but being a beauty blogger It’s become more relevant to try new things and share opinions <3

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Scottish Fashion, Style and Luxury Beauty by Jenny

With a love for minimal, sustainable pieces. Finalist in the UK Blog Awards & Company Magazine Award.